To inform, entertain, or engage audience
Aligns with marketing strategy
Calendar to organize post dates and time
Aims for interactions like shares and likes
Maintains a consistent presence to keep the audience engaged
Uses a mix of images, videos, stories, designs, and animations for variety.
Storytelling: Focuses on conveying a message or narrative visually
Techniques: Use proper framing, lighting, and sound to enhance quality.
Editing: Employ softwares for post-production like coloring or subtitles.
To show products and services
To capture company's vision
Could show behind the scenes to show human elements.
Planning: Outline objectives, budget, and logistics well in advance.
Promotion: Use social media and other channels to attract attendees
Define clear, measurable objectives for the campaign
Identify and understand the demographics and audience
Choosing appropriate channels to reach audience
Analyze result to assess effectiveness
Develop a clear brand voice, mission, and visual identity
Ensure uniformity across all platforms and materials
Use eye-catching designs and concise messaging for maximum impact
Ensure optimum quality for the requested size for billboard/ signboard
Performance reports
Website Tracking
Search Engine Optimization
Google Analytics to track performance
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